WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the use of social media networks to promote your brand and products or services to your audience online. It involves creating custom content to share on your page, engaging and communicating with your audience, launching paid advertisements, monitoring engagement metrics, and more.
WHAT IS THE NEED OF SOCIAL MEDIA MARKETING?
- Build relationships: With social media marketing, your business can connect with users in real-time via comments and private messages, which are great outlets for building brand awareness, increasing trust, and improving customer loyalty.
- Access new marketing data: Social media networks also provide your business with additional marketing data, which you use to better understand your audience. Review your analytics to determine which topics resonate with users, when to post new content, and more.
- Nurture the buying funnel: It also provides another way for your business to nurture consumers or business buyers. Use posts, comments, ads, and more to move users from being aware of your brand to being ready to buy.
- Drive traffic to your website: Your social media account page, posts, and ads all provide an opportunity to add links to your website, enabling you to get more people to visit your site and browse your products or services.
BEST SOCIAL MEDIA PLATFORMS
1. INSTAGRAM
Instagram is a social media platform for photo and video sharing via its mobile app. You can post pictures and videos for both followers and non-followers as long as your account is public. Users can interact with your content through likes, comments, shares, and saves.
2. FACEBOOK
Facebook is a popular social media site where users can connect with friends, customize their profile, set up a business account or page, sell at the marketplace, utilize ads, post pictures and videos, comment and share.
3. TWITTER
Twitter is an open social network that people use to converse with each other in short messages, known as tweets. Whether it’s sharing breaking news, posting updates about their company or following their favourite celebrities, people are using Twitter to connect with others and to discover new things every day.
4. LINKEDIN
LinkedIn is a professional networking platform designed to connect professionals and businesses. It allows users to create profiles that serve as online resumes, where they can showcase their skills, work experience, and professional achievements. Users can connect with colleagues, industry peers, and potential employers, and join groups and discussions related to their field of work. LinkedIn also offers job listings, career resources, and industry insights. Post
