SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. SEO stands for ‘Search Engine Optimization’. It helps in optimizing your web pages to make them reach a high position in the search results of Google and other search engines. In other words: People will be more likely to see your website when they search online.
WHAT DOES A SEARCH ENGINE OPTIMIZER DO?
SEO develop optimization strategies that increase the company’s website search engine results rankings, execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI. It manages the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences. Search Engine Optimizer works with editorial and marketing teams to drive in content creation and content marketing. Research and implement search engine optimization recommendations, create and execute link building strategy, determine measurable goals that demonstrate improvement in marketing efforts. SEO write compelling and high-quality website content, including blog posts and page descriptions to improve website search results.
HOW DOES SEO DIFFER FROM PPC?
| SEO | PPC |
|---|---|
| Search engine optimization is an organic way of earning traffic | PPC is a paid method for gaining traffic on our website. |
| In search engine optimization, a website is optimized using numerous tools for it to rank among the top pages in the search engine results. No money is used for this technique. | Advertisers bid for the specific keyword for which they want their ads should be shown. So when a user searches for that specific keyword, that advertiser’s ads will appear in the top results. |
TYPES OF SEARCH ENGINE OPTIMIZATION
1. BLACK HAT SEO
Black hat SEO is a type of SEO that aim to violate the rules imposed by search engines and as the name suggests is the opposite of white hat SEO. For example, black hat SEO is all about exploiting the loopholes in google’s search algorithm in order to boost a website’s search engine rankings artificially.
Being an illegal SEO tactic, black-hat SEO comes with numerous drawbacks and consequences. No matter how quickly your site rises in search engine results, black-hat SEO is not the long-term solution.
2. GREY HAT SEO
Gray hat SEO is a type of that SEO lies somewhere in the middle of the 2 extremes of white hat SEO and black hat SEO. The reason for that is that the approach and techniques used are not exactly specifically banned by search engines like Google as they remain ill-defined.
Gray Hat SEO is riskier than white hat SEO and it generally does not result in your site being banned from search engines but it does often in rare cases. The reason for that is SEO changes periodically; what is considered gray could become a bat hat in the following years.
3. WHITE HAT SEO
White hat SEO is a type of SEO that complies with search engines’ rules. It refers to using respectable techniques to improve a site’s ranking without resorting to deceptive tricks for different search queries. It is concerned with delivering users relevant content rather than using spammy methods like duplicate content that is exclusively optimized for search engines.
4. NEGATIVE SEO
Negative SEO is a type of SEO that uses harmful black hat SEO techniques to target other websites. The goal is to cause harm to competitors in the eyes of search engines like Google. As such, when it comes to negative SEO, the goal isn’t to improve the quality or rank of a particular website higher in search results but to bring it down.
