If you want to excel in your career in digital marketing, you will need some tools to make your work easier. The main idea behind these tools is to increase creativity in marketing. These tools help you level up your marketing game in this highly competitive environment.
TOP 10 DIGITAL MARKETING TOOLS
1. GOOGLE TRENDS
Google offers a marketing tool named Google Trends which gives insight into the popularity of searches at different period and across different regions. This tool will help in research and a better understanding of consumer behavior.
PRICING:-
Google Trends is a free tool provided by Google; no subscription or payment is required to access its features.
2. MAILCHIMP
Mailchimp plays a vital role in email marketing, it provides over 100 templates that can be customized to send emails. It can be used to send marketing emails like newsletters and helps in sending promotional and automated emails.
PRICING:-
The basic plan is free and includes up to 2,000 subscribers and up to 12,000 emails per month. Other plans are available for $10 to $199 per month.
3. BUFFER
Buffer makes it easier to manage your social media. It helps in optimizing your Facebook, LinkedIn, twitter post by scheduling them in advance and post them at the best time based on time zone.
PRICING:-
Two plans are available for individuals: Individual, which is free, and Awesome, which is $10 per month. Three plans are available for teams and agencies: Small, which is $99 per month; Medium, $199 per month; and Large, $399 per month.
4. DROPBOX
This tool helps in sharing, saving, and syncing files. Files that are saved in Dropbox can be accessed from anywhere around the globe and through different devices like mobile phones, laptops e.t.c. Photos, videos, Word documents, presentations, and spreadsheets can all be backed up and shared using Dropbox. Files can be shared with people even if they don’t have a Dropbox account.
PRICING:-
The basic version is free; the upgraded option costs $9.99 per month when billed monthly or $99 billed annually.
5. EVERNOTE
Evernote is designed to store notes, web clips, files, and images. You can also put together web articles , save images, and share everything with your team. This is available on desktop as well as mobile devices. Once you make a note, you can access it from anywhere.
PRICING:-
The basic plan with up to 60 MB of new uploads per month is free. The Plus plan, with 1 GB of uploads per month, is $34.99 per year; the Premium plan gets you 10 GB and costs $69.99 per year.
6. MARKETO
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products. It easily build and scale automated marketing campaigns, explains search marketing, landing pages, web personalization, more. It lets you tap into the insight of expert marketers through its Marketing Nation.
PRICING:-
Varies based on the bundle chosen.
7. CANVA
Canva is the best platform for creating eye-catching visuals aligned with the content strategy. It has easy-to-use graphic design tools along with a wide range of features. This eliminates the need for experienced (and costly) designers and allows users to create visually appealing content easily.
PRICING:-
The basic plan is free but if you want to go for premium features it costs around $48 annually.
8. BUZZSUMO
BuzzSumo is a tool that ranks content shared on social media sites based on the number of hits it gets. You can easily find who the most influential content curators or aggregators are within any niche. It also gathers statistics on the industry’s influencers along with their associated websites. When used wisely and paired with some of the other tools on this list, the possibilities are endless.
PRICING:-
Three plans (prices are for monthly billing): Pro, $79 per month; Agency, $239 per month; and Enterprise, $559 per month.
9. SPROUT SOCIAL
Sprout Social is an all stop destination for social media management with tools for publishing, engagement, analytics, and more. It provides solutions for social media management, marketing, analytics and customer service. It’s integrated with Facebook, LinkedIn, Twitter, Google+ and more. You’ll get excellent statistics across all of your interlinked social networking sites. Sprout Social has become an incredible force in the social media world in a short time.
PRICING:-
Offers three plans: Premium, $99 per month; Corporate, $149 per month, and Enterprise, $249 per month.
10. GOOGLE ANALYTICS
Google Analytics is a comprehensive web analytics service available to anyone with a Google account. It helps you understand your site users and figure out which digital campaigns are working and which aren’t. It tracks and reports website traffic and also the mobile app traffic & events. The features of Google Analytics includes custom reports, cross-device data, segmentation for analysis of subsets etc.
PRICING:-
The standard version of Google Analytics is free. The premium version is $150,000 per year.
Conclusion
There are many other tools as well to help in marketing the business online, one needs to research wide range of sites to identify their target audience. Mastering these tools will help you scale up your digital marketing career.
